Retailing, Franchising, and Consumerism Business Intelligence in China

Avon Plans Door-to-Door Sales With First Chinese Direct Sales License

Avon has been awarded China's first license for direct sales, after the country lifted a seven-year ban on the business on December 1.

The Ministry of Commerce (MOFCOM) approved Avon's application on direct selling, allowing the company to hire independent promoters to sell products directly to consumers, the department of foreign investment administration of MOFCOM said on its website.

China Daily reports the ministry also granted certificates to seven of Avon's employees, allowing them to train door-to-door vendors for the company.

Avon said its revenue in China fell 22% in the fourth quarter as its Beauty Boutique owners placed smaller orders in anticipation of direct selling return in the country.

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