Retailing, Franchising, and Consumerism Business Intelligence in China

Futuroscope Comes To Shenzhen

French amusement park Futuroscope has chosen Shenzhen as its first park in China.

Dominique Hummel, president of Futuroscope, has signed an investment agreement worth more than RMB1.6 billion at the Second China (Shenzhen) International Cultural Industry Fair (ICIF), planning to build an amusement park in Shenzhen by the end of 2007.

This is the first time that Futuroscope has developed its business outside of France. Hummel says that the company expects to make over RMB6 billion in profit from this project in the next 15 years.

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