Retailing, Franchising, and Consumerism Business Intelligence in China


Nanjing Residents Now Have IKEA

If Nanjing residents are worried that there is no place to buy decent home furnishings, they now have a savior.

IKEA has signed an agreement with the government of Nanjing to open a new store.

The construction of the new store is to be started within the year.

IKEA will invest up to US$54 million in the new store, which is hailed by local media as a sign that Nanjing is becoming an international city.



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