Retailing, Franchising, and Consumerism Business Intelligence in China

Haagen-Dazs To Open Stores In Chongqing

Haagen-Dazs has decided to open its first chain store in Chongqing no later than October 2006.

A representative from Haagen-Dazs Shanghai says that the company is eyeing the business zones of Jiefangbei, Shapingba and Guanyin Bridge to prepare stores in each of these areas.

Haagen-Dazs ice cream in China is imported from France and the company says most of its materials are from the best selected areas in the world.

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