Retailing, Franchising, and Consumerism Business Intelligence in China

Intel Teams With Gome For Digital Home Program

Intel has signed a cooperation agreement with Gome, one of China's largest electronics retailer, to push digital home equipment to consumers.

Under their agreement, Gome will choose its best positioned stores to display Intel's digital home products, and Intel will launch a special product package for Gome in cooperation with related digital home terminal product manufacturers.

Intel says it hopes its digital home products can be better promoted and sold through this cooperation with Gome.

Apart from Gome, Intel says it is also in contact with other electrical appliance retailers, whose names have not been disclosed.

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