Retailing, Franchising, and Consumerism Business Intelligence in China

ENZO Continues Rapid Jewelry Expansion Across China

Jewelry company LJ International says its ENZO Division is continuing to exceed all internal and external expectations on both an operational and financial basis.

ENZO has 30 stores in operation as of today, well ahead of its schedule to open at least 40 stores by the end of 2006. It is also now well-established in all major regions and metropolitan areas of Mainland China, Hong Kong and Macau.

Of the 30 stores in operation as of today, 13 have already achieved profitability on a store level. Based on these trends, the company believes that it is well on-track to continue to strengthen its position as one of the dominant jewelry brands in China.

Founded just over 18 months ago, ENZO has rapidly grown to become the largest foreign-branded retail jewelry chains in China. With six months remaining in the current year, ENZO is only ten stores shy of its publicly stated 40 store target for the end of 2006.

Overall, as reported earlier by LJI, total revenue from the ENZO division in the first quarter ended March 31, 2006, was US$1.76 million, up 66% sequentially from $1.06 million in the fourth quarter of 2005. ENZO's net loss (including operating and finance expenses for new store openings) declined to US$550,000 in the first quarter of 2006 from US$749,000 in the fourth quarter of 2005.

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