Retailing, Franchising, and Consumerism Business Intelligence in China

CGEN Joins Hands With B&Q To Build New Media Network

Shanghai based media company CGEN Digital Media Network has signed a cooperation agreement with building material retailer B&Q to expand media services.

B&Q will allow CGEN to position its television screens throughout B&Q stores to deliver targeted ads at shoppers.

According to the agreement, CGEN will bring its television media service to 51 B&Q stores across China, providing divisional platforms at B&Q's stores to play advertisements based on the different types of products.

With the rapid development of B&Q, CGEN's television ads will enter 100 company stores within 3 years.

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