Retailing, Franchising, and Consumerism Business Intelligence in China

Yongle Will Open "Fourth Generation Store"

Home appliance retailer Yongle says it is taking in the lead in China by introducing "fourth generation stores" that feature a more customer-focused experience.

In these fourth generation stores, the number of sales people in each store will be slashed by 75%.

Yongle says its current "third generation stores" are brand-oriented and have many disadvantages such as the overuse of sales people which results in high management costs.

The fourth generation stores will allow customers to more freely choose products without sales people hovering around them.

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