Retailing, Franchising, and Consumerism Business Intelligence in China

Nokia Opens First Flagship Store In Asia

Nokia announced the grand opening of its first Nokia Flagship Store in Asia.

Located in Hong Kong's Causeway Bay area, the Nokia Flagship Store is prominently positioned in one of the most prestigious shopping districts in Hong Kong.

In addition to showcasing the complete portfolio of Nokia products and services, the Flagship Store allows customers to fully experience cutting-edge mobile technology in a comfortable, stylish and interactive environment.

The first Nokia Flagship store was opened in the Moscow in December 2005. Nokia aims to open 18 Nokia Flagship Stores in high-traffic urban settings in major markets worldwide.

"Hong Kong is a perfect window for Nokia to showcase the flagship store concept in Asia. It allows us to offer unique mobile experiences and inspirations for our customers in the region," said Colin Giles, Senior Vice President, Customers and Markets Operation, China Area. "Nokia is committed to pushing the boundaries of the retail landscape."

Each Flagship Store is distinctively crafted and enhanced by state-of-the-art multimedia displays. These displays offer a highly interactive and intuitive medium to walk guests through the features and benefits of a wide range of Nokia products. It can even allow customers to send text messages for display on Nokia Flagship Store locations around the world.

The Nokia Flagship Stores will form the top end of Nokia's newly revised retail strategy that includes retail and operator partners and their more than 300,000 retail outlets globally. All of these customer outlets will remain essential to Nokia's ongoing success and continue to be the main sales channels in the future. The feedback and learnings received through the Flagship stores will be shared and implemented with Nokia's retail and operator partners.

"With a mobile subscription rate of over 125%, consumers in Hong Kong are highly sophisticated and are looking beyond standalone devices for a converged mobile experience. The Nokia Flagship Store features various 'experience counters' in areas including music, imaging, connectivity and business solutions, allowing customers to experience the many benefits of mobility and digital convergence for themselves," said Bruce Lam, General Manager for Customers, Market and Operations, Mobile Phones, Nokia Hong Kong.

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