Retailing, Franchising, and Consumerism Business Intelligence in China

Three Home Appliance Giants Brew Merger

Local media report that Gome, the biggest home appliance retailer in China, will soon merge with the other two Chinese electronics retailing giants, Yongle and Dazhong, and the three companies have already reached a preliminary agreement on the issue.

Gome and Yongle have informed the Hong Kong Stock Exchange of the merger, which is expected to be approved within this week.

The amalgamation of these home appliance chain retailers will surely affect the structure of the current home appliance retailing industry in China. After the merger, the number of stores owned by this combo will top 800, and their annual sales will reach RMB80 billion.

In the first-tier markets such as Beijing and Shanghai, the merger will definitely monopolize the home appliance market.

Currently no further details on the merger have been released.

Be the first to comment on "Three Home Appliance Giants Brew Merger"

Leave a comment

Your email address will not be published.