Retailing, Franchising, and Consumerism Business Intelligence in China

Skyworth Opens 4S Home Appliance Store In Chongqing

Skyworth has set up its first "4S" store in Chongqing.

Each 4S store is an integrated store which offers sales, spare parts, service and surveys. It has been popular in the auto industry and Skyworth hopes this concept can help it develop in the home appliance market.

Zhang Zhihua, the deputy director from Skyworth, disclosed that 100 of the 4S stores will be directly invested in by Skyworth while the others will be franchisees developed from the current serving companies.

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