Retailing, Franchising, and Consumerism Business Intelligence in China


Starbucks Joins With SCLF To Launch Scholarship Program

Starbucks has launched the Starbucks Teachers' Scholarship program with China's Soong Ching Ling Foundation and with the assistance from the Asia Foundation.

Under this four-year scholarship program, Starbucks will contribute RMB4 million to support 20 underprivileged college students from 15 universities in China each year to finish their studies. Each of the selected students will receive a RMB3000 stipend every year.

Starbucks started the Starbucks China Education Foundation in 2006 and donated RMB40 million to improve the education causes in China, especially to supporting teachers and students in the middle and western parts of China.
This Starbucks Teachers' Scholarship Program is the second cooperation among Starbucks, SCLF and Asia Foundation since they held a training program for teachers from western China in July.

Weng Yideng, vice president of Starbucks in Greater China, says that corporate social responsibility has always been a core value of Starbucks. He says that this program is just one of many educational support programs for Starbucks in China.



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