Retailing, Franchising, and Consumerism Business Intelligence in China

Yongle Plans To Open More Stores In Shanghai

Home appliance retailer Yongle, which has been taken over by China's biggest electronic retailer Gome, has published its expansion plan for 2007, focusing on opening more stores and improving the sales ability of single stores.

The expansion plan has been published during a recent suppliers meeting. According to the plan, Yongle will have up to 150 chain stores, which are three times more than the current number, and its sales will reach RMB13 billion, taking up 60% of the market in Shanghai, by next year.

Piao Jiangyong, general manager of Yongle Shanghai, says that Yongle will speed up expansion of the store network in Shanghai. The flagship stores will grow to 6, keeping an annual sales of RMB500 million in each store.

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