Retailing, Franchising, and Consumerism Business Intelligence in China

Ancient Unveils Carat Diamond Store

Italian international diamond brand Ancient has opened a boutique store for diamonds at the Regent Hotel in Beijing.

The weights of diamonds sold in Ancient store range from 1 carat to 21.61 carat, and range from world luxury carat diamonds, rare color diamonds to precious naked diamonds. The highest price of the naked diamond is over RMB28.88 million.

Pan Yiqing, operating manager of Ancient in China, says that China has become the third largest market for luxury products in the world. The newly opened store of Ancient in Beijing will entirely target the gold-collared elite in China's capital city. Pan says that the company will bring its diamond store to Shanghai in future.

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