Retailing, Franchising, and Consumerism Business Intelligence in China

Suguo Saw High Earnings During Spring Festival Holiday

Suguo Supermarket Company has achieved sales of RMB800 million during the Spring Festival holiday, which the company says symbolizes that the standard of living and consumption of Chinese citizens has improved.

During the Spring Festival holiday, gifts and foodstuff, together with clothes, won the favour of consumers. For instance, imported goods such as wines, olive oil, and rare vegetables and fruits were popular at Suguo. Since many of the agricultural markets in Chinese cities were closed during the Spring Festival, the fresh vegetables and meat at Suguo were hot purchase items.

Fashionable goods such as mobile handsets, microwave ovens and imported wines also sold well in Suguo stores in the rural areas.

Founded in 1996, Suguo is the biggest retailer in Jiangsu Province.

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