Retailing, Franchising, and Consumerism Business Intelligence in China

Suning Fights Competition With Lower Prices

Fan Zhijun, executive president of home appliance retailer Suning, announced that the company is going to start a price reduction in all series of products in Suning during the upcoming Lantern Festival.

The list of products that will be reduced shows that the prices of TV, mobile handsets and laptops will be reduced by as much as 50%.

The price of handsets in all the outlets of Suning may be reduced at the rate of 20%. The price of some key brands including Motorola and Nokia will see a reduction of RMB1000 at most in Suning stores in Beijing. In addition, the price of color TVs will also be lowered at a high rate.

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