Retailing, Franchising, and Consumerism Business Intelligence in China

Fauchon Heads For Beijing

France-based supermarket brand Fauchon will open its second Asian store in Beijing, following the recent opening of Fauchon in Japan.

Covering an area of 2652 sqm, Fauchon will be located inside the Shinkong department store which is going to be open in April in Beijing. Fauchon will take up the B1, 1st and 2nd floor of Shikong department store, providing gourmet food, wine, chocolates, and other specialties. A coffee bar and a dining hall of Western food will be also available. Fauchon will offer more than 400 kinds of imported gourmet delights to customers.

Founded in 1886 by Auguste Fauchon, Fauchon is one of the world's leading gourmet food and specialty companies. It provides high quality products and service through its 450 retail outlets in 31 countries. Its main markets are France, Japan, Korea and the United States.

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