Retailing, Franchising, and Consumerism Business Intelligence in China

McDonald's Rolls Out New Chinese Breakfast

International fast food giant McDonald's has formally launched a new "Bag Breakfast" for Chinese consumers.

Through a survey, McDonald's found that with the growth of China's urbanization, quite a number of people eat a very simple breakfast and some of them even don't eat breakfast, which is harmful to their health. McDonald's hopes to promote the concept of eating fine and healthy breakfast among Chinese consumers through this product.

Jeffrey Schwartz, CEO of McDonald's China, says that McDonald's has been caring about consumer's catering health and listening to their suggestions so as to better suit their demand. Apart from the new breakfast, McDonald's will also launch drive-throughs, 24-hour businesses, snack stalls and food delivery services to bring more convenience to Chinese consumers.

The newly launched breakfast products include a egg and cheese sandwich and egg and pork sandwich. The

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