Retailing, Franchising, and Consumerism Business Intelligence in China

China Merchants Bank And Home Inn Issue Joint Credit Card

China Merchants Bank and budget hotel franchise chain Home Inn have jointly launched a joint name credit card for consumers.

Sun Jian, CEO of Home Inn, says that Home Inn has tried to partner with non-hospitality industry businesses and the cooperation with China Merchants Bank in launching this credit card is to increase consumers' awareness of both parties' brands and realize a win-win result for all of them.

Home Inn last year had its initial public offering in the United States and currently competes with other hotel franchisers like Super 8 and Motel 168 for China's lucrative budget hotel market.

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