Retailing, Franchising, and Consumerism Business Intelligence in China

Pagoda Opens 75th Franchised Outlet In Shenzhen

Shenzhen-based fruit retailer Pagoda has become a main force in Shenzhen's fruit retailing market by recently opening its 75th franchised store.

Pagoda is one of the earliest fruit manufacturing and trade companies in Shenzhen. It became engaged in the fruit retailing and wholesale sector in October 1995 and opened its first fruit store in Shenzhen in July 2002.

Pagoda has opened 75 stores in the past five years, all of which adopt a unified image, unified management, unified goods supply channel, unified delivery and real-time stock system.

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