Retailing, Franchising, and Consumerism Business Intelligence in China

L'Oreal Signs Strategic Partnership With Wangfujing Department Store

Paris-based cosmetic maker L'Oreal and Beijing Wangfujing Department Stare have announced a strategic partnership and the two parties will begin a year-long strategic cooperation in China.

The cooperation will be carried out in all Wangfujing Department Stores in China. From the end of March to September, L'Oreal will provide beauty salons and lecturers for VIP members of Wangfujing Department Store' flagship stores in Beijing, Chengdu, Changsha and Wuhan.

This is the tenth year since L'Oreal entered China. Statistics from 2006 show that L'Oreal has achieved a two-digit increase in sales in mainland China for the past six years and China has become its largest market in the Asian region.

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