Retailing, Franchising, and Consumerism Business Intelligence in China

Holiday Inn Express Plans Franchising Program In China

InterContinental Hotels Group plans to offer a hotel franchising program for the Holiday Inn Express brand in China.

This development follows the successful opening of the first six Holiday Inn Express hotels and the signing of close to 20 additional management contracts for the brand in Greater China. IHG will focus its Holiday Inn Express development efforts on China's gateway cities and major economic centers, with the intention to partner with franchisees on a multi-property basis. IHG will continue to offer management services for Holiday Inn Express investors who prefer to have their hotels managed by IHG.

With 574 new Holiday Inn Express hotels in the global development pipeline, IHG says the brand is one of the fastest growing hotel brands in the world.

The first Holiday Inn Express hotels in Greater China have been launched in cities such as Hong Kong, Beijing, Shanghai, Dalian and Tianjin. Five more Holiday Inn Express hotels are scheduled to open in 2007, covering new markets such as Suzhou and Hefei as well as extending the brand presence in Shanghai.

Holiday Inn Express was established in the US in 1991 and has a current portfolio of nearly 1,700 hotels and more than 143,500 rooms worldwide.

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