Retailing, Franchising, and Consumerism Business Intelligence in China


Air China, Bank of China Launch Co-branded Credit Card

Air China and Bank of China, both partners of the 2008 Beijing Olympic Games, have signed a strategic cooperation agreement and launched the first Olympic games gold credit card in China.

The new card contains information of both the credit card of Bank of China and that of Air China's Companion Member card, which enables cardholders to accumulate mileage points when using it.

The airline also recently unveiled a special product: passengers taking Air China's Business and First Class to or from Frankfurt and New York can get free tickets to the opening or closing ceremonies of the Games.



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