Retailing, Franchising, and Consumerism Business Intelligence in China

ITAT Refreshes New Store Opening Record

During the May holiday, Shenzhen headquartered apparel retailer ITAT opened 60 new stores with a total of 130000 square meters across China and refreshed the record of new store openings among the domestic franchise sector.

ITAT launched a bnew business pattern called Stores Prestige Super Clubs in October 2006 and opened a series of one-stop shopping venues with an average of 15000 square meters, offering free drinks and lunch for members along with such value-added services as clothing tips, free ADSL and BBS to attract more members.

At present, ITAT has established a retail network of 420 ITAT International Premier Brand Membership Stores and 17 Stores Prestige Super Clubs, with a total business area of 400,000 square meters.

ITAT is principally engaged in the retailing of a wide range of high quality apparel, shoes and accessories for men and women under various different brand names and through the group's operated retail chain in China.

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