Retailing, Franchising, and Consumerism Business Intelligence in China

Gome Signs RMB1 Billion Deal With Changhong

In order to support China's national color TV brand, domestic electrical appliance retailer Gome has signed a big deal with Sichuan based color TV manufacturer Changhong for the second half of this year.

The total value of the agreement is RMB1 billion, and Changhong says that the reason they signed this agreement with Gome is to promote the mutual development of both sides and increase their sales volume.

The local media believe that the cooperation with Gome also shows China's national color TV manufacturers have begun to seize more market share by adjusting their market strategy.

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