Retailing, Franchising, and Consumerism Business Intelligence in China

Gree To Double Its Shanghai Stores

Cheng Jun, general manager of Gree Group, says that the number of franchised stores in Shanghai will double from 50 to 100 this year.

Jun told local media that the sales volume of the 50 franchised stores in Shanghai accounts for 40% of its overall sales volume in China, and it is estimated the number of stores in Shanghai will double by the end of this year. Air-conditioners are products that need specialized installation and maintenance and franchised stores can provide such service.

Jun also said the Gree specialty stores are different from other producers and dealers. Gree will not financially support dealers to set up stores and the dealers need to meet certain standards to be upgraded to franchised stores, so those stores will not bring financial risks to Gree.

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