Retailing, Franchising, and Consumerism Business Intelligence in China

7 Days Inn Brings Price War To Beijing's Budget Sector

7 Days Inn, one of the fastest growing budget hotel chains in China, is bringing new price competition to Beijing's hospitality market with a low room rate of RMB157 per night.

In addition, 7 Days Inn is launching a RMB77 package for its members who can book a room with the hotel online for only RMB77 per night.

Since its entry into the Beijing market at the beginning of this year, 7 Days Inn has been growing quickly. It has 12 hotels in the capital city and it plans to open more than 20 non-franchised hotels in the capital city by the end of this year.

At present, 7 Days Inn owns more than 100 hotels across China, which are located in over 20 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha and Wuxi.

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