Retailing, Franchising, and Consumerism Business Intelligence in China

Hisap Corporation Expands To Zhongguancun

Electronics retail giant Hisap Corporation has formally opened announced plans for a new store in Beijing's Zhongguancun area.

With this move, the company is now competing with Hilon, Dazhong, and other electronics retailers in that area. The new Hisap store will be located on the second and the third floor of the post office of Haidian District near the Hilon
Building. The total area is 2000 square meters and will open in September.

President of Hisap Corporation Li Yue has told local media that Hisap currently has 124 outlets distributing in Beijing, Shanghai, Suzhou, Zhejiang, Yunnan and Shandong. It is predicted that the number will increase to 250 by the end of 2008.

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