Retailing, Franchising, and Consumerism Business Intelligence in China


Star Cruise Creates Cheap Budget Hotel

Star Cruises' My Inn has formally opened in Hangzhou with a room rate of RMB99 per night.

According to local media, Star Cruises owns the property and is therefore able to better control its costs. The new My Inn features a whole set of pre-installed environmentally friendly rooms, and provides services like 24-hour laundry, digital business center, convenience stores and dining area.

At present, there is only one My Inn hotel in Suzhou and Hangzhou, respectively. But according to the top management of the company, they have held in-depth talks with a real estate developer in Shanghai in the hope of bringing the hotel brand to the Shanghai market after they complete laying out their business in the second tier cities in the Yangtze River Delta region.



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