Retailing, Franchising, and Consumerism Business Intelligence in China

Chinese Consumers Launch Anti-Dell Campaign

Since April 2007, Dell China has been a frequent target of Chinese consumers, who blame the company for delayed delivery of goods.

Dell has often publicly promised to deliver goods to consumers within 1-2 weeks. But now it sometimes even delays the delivery by more than one month. Though Dell has made apologies to consumers from time to time, consumers' outrage seems to not have been calmed.

According to Economic Daily News, in a short period of one week, a consumer complaint handling website in China has received about 60 complaints against Dell China for its postponement of deliveries. Showing the power of the Internet to build communities, a campaign called "10000 Consumers Suing Dell" is also being initiated online.

Dell has not publicly responded yet to this online user-based initiative.

Be the first to comment on "Chinese Consumers Launch Anti-Dell Campaign"

Leave a comment

Your email address will not be published.