Retailing, Franchising, and Consumerism Business Intelligence in China


Tiffany & Co. Eyes New China Stores

Tiffany & Co. have announced plans for a December 2007 opening of a new store in Tianjin, followed by a January 2008 store opening in Shenyang.

Tiffany currently operates stores in Beijing and Shanghai.

The approximately 1,400-square-foot Tianjin store will be located in the Friendship Store, a luxury retail center in the heart of the city's cultural and commercial district, where government offices are also located. The approximately 2,200-square-foot Shenyang store will be located in the Charter Shopping Center, situated in the city's premier shopping area.

The new stores will offer the jeweler's diamonds in engagement rings; sterling silver and fine jewelry; the signature designs of Paloma Picasso, Jean Schlumberger and Frank Gehry; watches; gifts and accessories.

"Tianjin and Shenyang are well located, with robust economies, great natural beauty and a wealth of historical treasures," said Darren Chen, Tiffany & Co. group vice president. "These factors account for the cities' growth as major business centers and travel destinations for tourists worldwide, and they define the ideal environment for a TIFFANY & CO. store. We look forward to establishing a presence in the Tianjin Friendship store and Shenyang Charter Shopping Center store, where we welcome residents and visitors to discover our superb collections and outstanding service that make shopping at Tiffany a unique experience."



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