About 67% of Chinese consumers prefer to purchase products and services from a company with a strong environmental reputation, while only 42% of U.S. consumers concurred, according to a new survey released by Tandberg.
Other countries that ranked high include Australia with 52%, Sweden at 46% and Japan with 40%. Spain trailed behind with only 18% of its consumers preferring to purchase from environmentally friendly organizations.
The global survey, sponsored by Tandberg and conducted by Ipsos MORI, is reportedly one of the largest research projects undertaken to assess the importance of corporate environmental reputations to consumers. The Tandberg survey interviewed 16,823 consumers in 15 countries including Australia, Brazil, Canada, China, France, Great Britain, Germany, Italy, Japan, the Netherlands, Norway, Russia, Spain, Sweden and the United States.