Retailing, Franchising, and Consumerism Business Intelligence in China

Wal-Mart Will Launch "No Plastic Day" To Promote Environmental Protection

Wal-Mart China says that starting in November it will carry out a "No Plastic Day" activity in up to 20 Wal-Mart stores in Beijing, Shanghai and Shenzhen to promote eco-friendliness.

Wal-Mart has been advocating the use of energy-saving bulbs and recycling bags in each of its stores, but according to Huang Li from Wal-Mart's Public Relations Department, the two positions have not been widely accepted by consumers. Huang says that only about 170 recycling bags were sold in Beijing on the first day of the launch, and merely 400,000 energy-saving bulbs were sold last year across China in its stores.

During the "No Plastic Day" activity, Wal-Mart will prepare more than 20,000 environmentally friendly bags for consumers to change with white plastic bags in order to reduce the pollution caused by plastic bags.

Though the energy-saving bulbs have not been well received, Wal-Mart says it will continue promoting these kind of bulbs because they can not only save money for the consumers but also reduce global warming.

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