Retailing, Franchising, and Consumerism Business Intelligence in China

Apple Plans Boutique Retail Outlets In China Next Year

According to foreign media, Peter Oppenheimer, Apple's Chief Financial Officer, has disclosed that Apple will set up a boutique retail store in Beijing next summer as part of the company's global expansion.

Apple's fourth quarter report shows that the company's income from boutique stores reached US$1.25 billion in the quarter, an increase of 42% over the same period of last year. Oppenheimer says that in the fourth quarter of this year, over 50% of the users who bought Apple's Mac computer were new users.

Apple currently has 197 boutique stores across the world. The company plans to add 40 more stores next year.

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