Loyalty Programmes China Conference Highlights New Trends

Over 100 senior executives from some of the biggest names in business in China have confirmed their participation at IIR's "Loyalty Programmes China" conference, which will take place in Shanghai on December 4.

Participants from over 60 companies have already guaranteed their place at China's premier loyalty marketing event, including representatives from such renowned names as Ikea, Proctor & Gamble, Cathay Pacific, Brother, InterContinental Hotels, General Mills, Carrefour and Air France amongst many others.

Conscious of the "lowest-price-rules" nature of the new-monied Chinese middle classes, consumer loyalty has also become a hot issue for local Chinese companies too, many of whom are preparing to focus more on consumer loyalty as consumer choice increases across China. Market leaders such as eLong, Alibaba, Jinling Hotels, Wangfujing Department Store and Shenzhen Airlines will again lead from the front and show their commitment to breaking new ground by joining the conference.

The conference will be chaired by Mr. Chris Rogers, a company director from the loyalty specialists, ICLP.