Retailing, Franchising, and Consumerism Business Intelligence in China

Davi Skincare Launches Into Hong Kong's Premiere Retailer Lane Crawford

Davi Skin announced that its line of luxury skincare for women and men has debuted at the luxurious Lane Crawford department store in Hong Kong's Pacific Place Center.

The complete range of Davi products, including the women and men's Le Grand Cru, a luxurious anti-aging face cream that nourishes the skin with antioxidants found in fermented grapes, are available in both the Healthy Living and Men's Grooming section of the Lane Crawford Pacific Place store. In addition, the collections include a daily lotion, SPF 30 for women and SPF 15 for men, and a cleanser. The women's line also includes a toner while the men's range contains a shave cream and an aftershave balm.

Founded in Hong Kong in 1850, Lane Crawford is Asia's leading specialty store with locations in the heart of the city's prime real estate areas: IFC Mall in Central, Pacific Place in Admiralty, Times Square in Causeway Bay, Canton Road in Tsim Sha Tsui; and now Beijing's Seasons Place.

"Lane Crawford caters to a clientele that enjoys luxury products," said Carlo Mondavi, co-founder of Davi. "Much like a Bergdorf Goodman or Neiman Marcus in the United States or a Selfridges in London, Lane Crawford provides a perfect platform to establish our luxury brand as we begin our expansion into Asia. Together with the new in-room amenities at the Peninsula Hotels, we have begun to establish a foothold in Asia for Davi."

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