Retailing, Franchising, and Consumerism Business Intelligence in China


Coca-Cola Becomes Global Partner For World Expo 2010 Shanghai China

The Coca-Cola Company has signed an agreement to become a global sponsor of World Expo 2010 Shanghai China.

The exhibition in Shanghai is estimated to become the biggest EXPO ever held and it is being billed as the largest public event in human history. The Coca-Coca Company is the first U.S. company to have independently become Global Partner of the World Expo.

Coca-Cola (China) Beverages Ltd. signed the agreement with the Bureau of Shanghai World Expo Coordination to officially become Global Partner for Beverages of World Expo 2010 Shanghai China in Shanghai. Vice Mayor of Shanghai Yang Xiong and all the deputy director generals of EXPO 2010 together with senior executives of Coca-Cola China witnessed the formal signing ceremony.



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