Retailing, Franchising, and Consumerism Business Intelligence in China

Espresso Americano Lands Master Licensee In China

U.S.-based Espresso Americano says its latest Master Licensee, Wealth By Health, plans to build 15 airport retail locations by the end of the first quarter of 2008.

Airports include the International Concourse of the Beijing Airport, Shanghai, Guangzhou, Nanjing, Chengdu and 10 other major airports throughout China.

Espresso Americano will also shortly announce an agreement with a major Chinese airline to offer Espresso Americano-branded coffee in first and business class on its 852 daily flights. This marks the first time that a branded coffee has been available on a Chinese airline.

With the 2008 Summer Olympics in Beijing, Wealth By Health already has its airport location there and a second, prominent location in downtown Beijing under construction. Two more locations in Beijing are on schedule to begin construction in the next two weeks.

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