Retailing, Franchising, and Consumerism Business Intelligence in China

Company Arrives To Provide Retailers With Extended Warranty Services

N.E.W. Customer Service Companies, a provider of extended service plans and buyer protection programs for consumer products, has opened NEW China in Shanghai.

This new business venture makes NEW one of the first customer care provider to bring full-service extended warranty products and care center support services to China retail consumers.

Since opening operations in September 2006, NEW / Xin Ke An has partnered with some of the largest consumer electronics retailers in China including Best Buy, B&Q, EBT and Gome to provide extended warranty services to customers at more than 1,000 retail locations. A dedicated customer care team answers customers' phone calls 24/7 and a broad-serving, national service network responds to customers' needs.

"Our entrance into the China retail market has been highly successful and we are excited to be working with such amazing retail partners. Our entire organization has been energized by the positive response consumers in China have had to our extended warranty services," said Danny Hourigan, president, NEW Service Plan Division. "Quality customer service translates well no matter where you are around the world. And Chinese consumers appreciate an opportunity to gain greater peace of mind, convenience and incredible service that our extended warranty services provide."

The company's growth plan for China in 2008 includes the design and construction of a new flagship facility in Shanghai.

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