Retailing, Franchising, and Consumerism Business Intelligence in China

Dazhong Targets RMB10 Billion Sales For 2008

Chinese home appliance retailer Dazhong, which was acquired by its competitor Gome in late 2007, said it would aim to achieve RMB10 billion in sales and further strengthen its position in the Beijing market in 2008.

Mao Xiaojun, the new general manager of Dazhong, said at a press conference that Dazhong had no plans of closing any stores following the acquisition by Gome. Instead, it would open over 20 stores this year to further enhance its advantage in Beijing. Mao said that Dazhong would open two new stores this coming weekend and it had also selected over 30 sites for upcoming stores. It had also renewed contracts with about 20 stores whose leases would expire in the fourth quarter of 2007.

Apart from the expansion in stores, Dazhong also plans to strengthen the sale of digital and IT products. Mao said that Dazhong's goal is to make its sales reach RMB10 billion, which is about 1.2 times that of Gome and Suning in the Beijing market.

Dazhong is currently introducing Gome's ERP system. However, according to Mao, Dazhong will continue to adopt its own after-sale service standard instead of using that of Gome.

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