Retailing, Franchising, and Consumerism Business Intelligence in China

World-Class Mechanical Watch Brand Comes To Plaza 66

Richard Mille, a world-class mechanical watch brand, has opened its first Shanghai specialty store in the jewelry corridor of Plaza 66.

Richard Mille introduces the idea of F1 into its design and tries to bring forth new ideas in mechanical functions, materials and appearances. Richard Mille's watches are famous for their steady performance and strong shock-proof ability.

Apart from Richard Mille, the 1,500-square-meter jewelry corridor of Plaza 66 also attracts many other world famous jewelry and watch brands, including Jaeger-Le Coulter and Girard-Perregaux.

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