Retailing, Franchising, and Consumerism Business Intelligence in China

Hengguang Plaza Plans To Open 25 Stores In Three Years

Hengguang International China Shopping Plaza is planning to open 25 stores in the second and third tier cities by the end of 2010.

The first store for Hengguang Plaza will be located in Deqing, Zhejiang Province. With an area of 23,333 square meters and a total construction area of about 56,382 square meters, the four-floor building will supply shopping, dining and leisure services for customers. The construction of the main building and the work of investment is in progress and the store will reportedly start operation at the end of 2008.

Hengguang Plaza integrates world famous retailers and other retail brands. Through popular department stores, catering and entertaining facilities and attractive activities, it will offer convenience for customers' purchasing of consumer goods and will also supply one-stop shopping services.

Aimed at the development in big and medium cities, Shenzhen Hengguang Enterprise Management Consulting Corporation, the manager of Hengguang Plaza, has confirmed fifteen mature projects around the country with a total business area of 745,000 square meters and more projects are under evaluation.

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