To further target the gold-collar market in China and to consolidate the successful development of its brand, Jimmy Choo plans to open its first Beijing specialty store in April 2008.
With an area of 1,200 square feet, the new store will be located in the department store area of China World Hotel Beijing. The interior design of the Beijing store is similar with Jimmy Choo's first Shanghai specialty store, which was just opened in Plaza 66 in October 2007. Both of the two stores have soft sofas and crystal chandeliers. Customers will find Jimmy Choo's spring and summer series, the new Saba bag and sunglasses series in the new store.
Jimmy Choo plans to increase its worldwide specialty stores to 75 by the end of 2008. The new Beijing store is a part of this plan. At present, Jimmy Choo has opened specialty stores in many big cities, including London, New York, Madrid, Paris, Hong Kong and Tokyo.