Retailing, Franchising, and Consumerism Business Intelligence in China

Baume & Mercier Opens Its First China Specialty Store In China Central Place

Baume & Mercier, a famous Swiss watch brand, opened its first China specialty store in Beijing's China Central Place last week.

Many representatives from Baume & Mercier attended the opening ceremony, including CEO of the company Michel Nieto; design director Alexandre Peraldi; marketing and communications director Jean-Christophe Sabatier; and general manager of the Asia-Pacific Region Emmanuel Ducret. Nieto said that the opening of Baume & Mercier's specialty store in China Central Place is an important milestone for the company's development in China.

Chinese watch lovers can now directly enjoy the high quality and extraordinary service of Baume & Mercier with this opening. Customers can appreciate the watches before they enter the store that features independent show cases containing classic watch series of Baume & Mercier, including Riviera, Classima Executives, Hampton and Diamant. In addition, customers can find some special watches which are only sold in this store.

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