Retailing, Franchising, and Consumerism Business Intelligence in China

Cartier Opens Store In Shenyang

Cartier has opened a store in the Zhongxing Shenyang Commercial Building.

Bernard Fornas, president and CEO of Cartier, and Lu Huiquan, administrative president of the Far East area of Cartier, attended the opening ceremony. With an area of 358 square meters, the newly opened Cartier store is the brand's second store in Shenyang and the biggest one in northeast China.

Designed by the top interior designer Bruno Moinard, it follows the neoclassic style of Cartier. The store is divided into four parts, which display jewelry, watches, wedding rings and other accessories. In addition, to supply thoughtful services to customers, Cartier has opned a maintenance and service center in the store.

Lu told local media that Cartier is very confident in Shenyang's market. The company opened a watch counter many years ago and through ten years' effort, the brand has gained a lot of fans. At the end of 2006, Cartier opened its first Shenyang store and the second store in the city was also opened in a short span of two years. Cartier's expansion speed in Shenyang even exceeds the speed in Beijing and Shanghai. That is because the company believes that Shenyang has become an international metropolis and its pace of development could be faster in the future.

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