Retailing, Franchising, and Consumerism Business Intelligence in China

Loro Piana Opens Store At China Central Place Luxury Walk

Loro Piana, an Italian luxury brand, has opened a store at China Central Place Luxury Walk.

This is the brand's second specialty store in China after it opened its first one in Shanghai and it is also the brand's 109th store around the world.

The newly opened store covers an area of 362 square meters. Decorated with natural oak and granite, the China Central Place Luxury Walk store creates a comfortable and elegant atmosphere. Products sold in the store include men's wear, women's wear, accessories, gifts and home accessories made of fine wool, cashmere and vicuna wool.

Loro Piana is famous for its strictness in selecting wool and cashmere. The functionality and comfort of its clothes are very popular with customers. In addition, the exquisite handcraft and personalized design ensure its leading position in the luxury goods market.

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