Les Enphants and Disney Baby have jointly opened China's first Disney Baby specialty store at Hongkou, Shanghai.
Lin Taisheng, chairman of Les Enphants Group; Wang Guocheng, chairman of Les Enphants Shanghai; Ye Qixian, vice chairman of Les Enphants Shanghai; Li Yan, general manager of Les Enphants Shanghai; Li Biaopu, vice director of the consumer goods department of the Greater China Area of the Walt Disney Company; and Wu Ruiyun, household products general director of the Asia-Pacific Region of the Walt Disney Company, attended the opening ceremony.
According to a senior manager of Les Enphants, Disney Baby has performed well in Les Enphants' multiple stores. Therefore, Les Enphants plans to vigorously develop independent Disney Baby specialty stores.
Disney Baby specialty store's main products include apparel, accessories, underwear, bedding, shoes, and toys for babies from birth to three years old. Its products are famous for their variety and comprehensiveness. In the future, Disney Baby will develop its specialty store business through both direct stores and franchises and it will expand from first-tier cities to second and third tier cities.