Retailing, Franchising, and Consumerism Business Intelligence in China

Suning Opens Green Digital Channel For Expatriates

Chinese home appliance retailer Suning has announced plans to launch a Green Channel for expatriates from July 1, 2008.

As part of the Green Channel service, Suning will arrange sales guides to offer shopping assistance at its chain stores in addition to hanging bilingual advertisements and credit card authorization signs at the entry of its stores.

Suning will also provide barrier-free credit card services at 48 stores in Beijing, allowing overseas consumers to swipe their Visa or MasterCard card when they purchase goods at these stores.

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