Retailing, Franchising, and Consumerism Business Intelligence in China

I Do To Open 50 Stores In South China

I Do, one of the world's top wedding ring brands, has announced its South China marketing strategy for 2008.

Zhang Zhijian, investment director of I Do, said in a press conference that as a brand leader in wedding rings, I Do is optimistic about the wedding jewellery market into South China. After its successful entries into first-tier cities such as Beijing, Shanghai, and Guangzhou the company will formally enter the South China market from June 2008 and launches its "4+1 plan".

According to the "4+1 plan", I Do will select 40 powerful franchisees from the first-tier cities in Guangdong, Hunan, Fujian, and Jiangxi between June 2008 and September 2008. At the same time, the company will select ten franchisees in Shenzhen and it will open 50 high-quality chain stores in the South China market in five months.

Zhang added that as an international jewellery brand, I Do has a strict requirement on the overall strength of its franchisees and the franchisees are carefully chosen in accordance with a series of standards. At the same time, I Do will give full support to its franchisees, including site selection, design, decoration, employee hiring, employee training, and promotion. The company will also send professional management teams to help its franchisees with their operations.

I Do is a wedding ring brand of Hiersun, which is an international diamond organization specialized in diamond mining, cutting, design, jewellery identification, production, processing, and retail. Since its entry into Beijing, Shanghai, and Guangzhou in 2006, I Do has opened more than 20 chain stores. In 2008, the brand will limit the number of franchise stores in China to 150 and in 2010 it plans that the number will be over 300.

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