Retailing, Franchising, and Consumerism Business Intelligence in China

Versace Opened Three Specialty Stores In June

Versace has announced the formal opening of its three specialty stores at Hisense Plaza, Qingdao; Seibu Department Store Futian Brand, Shenzhen; and Tower Department Store, Suzhou.

The three stores occupy areas of about 150 square meters for each and all the three stores are the first Versace specialty store in the respective cities.

Following the design philosophy of Versace's flagship stores, the stores have black marble floors, white walls, and enamel ceilings. Black and white wooden showcases, leather furniture, and bead curtains are designed to provide a luxurious and comfortable shopping environment for customers.

In the three stores, consumers can find various Versace products, including men's and women's clothes, accessories, suitcases, bags, shoes, leather belts, glasses, and jewelry.

Versace Group says that the design of the three specialty stores in Qingdao, Shenzhen, and Suzhou fully reflects the brand-new design concept of Versace, which aims at bringing a new experience to consumers.

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